Amazing Launch Price for the Panasonic AG-HMC40

Monday ; August 3, 2009

Continual development is the key to success for any camcorder and the latest AG-HMC40 is an excellent example for that proposition. Don’t let its size or its price fool you. During the lab tests, Panasonic was astonished at the high resolution and faithful color reproduction output from this just over 2 lb. camera! At the recent Infocomm Show, many customers were amazed that such a compact & lightweight camera could create such high quality Video and Stills. We blew customers away with the HMC40’s Pre Record function. No more will they miss the shot they need. Many were surprised to see the remote ports for Zoom, Focus, Iris and Start/Stop capability in a camera at this price level (and  they thought it was going to list at $3,195…read on for price reveal).

A few shooters were taken aback when we changed the recording format by simply touching the LCD touch screen display! When asked about record time, we explained the standard 2640 mA battery can last for over 3 hours but Panasonic also offers a 5,800 mA battery that can last for about 7 hours. Customers were surprised to see the remaining battery life read out to the minute with its Info Data lithium Ion batteries. Some attendees were involved in legal or law enforcement applications and were happy to see that we included Time Date stamp. There are a host of shooter assists to ensure your customer gets the shot such as the Waveform Monitor for luminance and Histogram for sharp manual focus. The focus ring can be assigned to Iris and Zoom as well. A few sharp shooters noticed the smooth gradation of the manual Iris which would allow them to make minor adjustments during recording. With six times the detail of standard definition, an ATSC Color System and a widescreen view set up the way our eyes were meant to see…the High Definition AG-HMC40, at its standard definition price point, is a no-brainer! It shoots in four different quality levels including the 21 Mbps PH Mode. Within the PH mode, you can choose six different formats. And its newer MPEG 4 H.264 compression scheme is significantly better than the older MPEG 2 and is so efficient, even the six Mbps HE mode yields beautiful HD quality truly democratizing HD production!

The minimum advertised priceof the AG-HMC40 is $1,995!

For more information contact Bill Johnson, or Christine DuVall, or David Stephan at 636-343-0900.